Is it possible to align purpose and profit? (Anne Bahr Thompson)

What is Behavioural Economics? Why does it matter? And how can companies acting as good corporate citizens create both success and sustainability in their business?

These are some of the questions that Anne Bahr Thompson, the founder of the movement of Brand Citizenship, and author of the book Do Good, is seeking to answer with her work.

Anne is passionate about showing companies that doing good is no longer a barrier to financial success. Her research on brand citizenship and cultural trends reveals that the notion of separating how your business behaves, from how you earn money, is one that is falling out of favour.

She now believes that doing good, behaving sustainably, and combining ethical considerations with economic pursuits, can actually help businesses to increase their financial success.

Watch our interview to discover the ways in which a new style economics can help lead us closer to an open, sustainable, and successful new world.